Let's say that you have a pain of some sort. It could be in your arm, eyes, feet, teeth, shoulder. It makes no difference where.
Do you go to see the Doctor or dentist and YOU SAY what happens.
"I need the third tooth on the upper right filing please. How much do you charge?"
And they give you a price, and you grumble for a bit. Maybe then you search round a few other Dentists and pick the one you like best?
No - no self respecting medical person works like that.
When you go the the physiotherapist for instance. They would take you through a whole range of exercises, working out what you can do and what you can't.
Only then would they give you a set of exercises to follow.
Just the same with me.
Let's say we get talking at a conference and you say "Oh that's interesting - how much do you charge for that?"
I have to tell you that I don't work like that.
Just as the dentist would never fill your teeth at your command, neither would I start work on your business without a firm grasp of several things.
The context it sits in, your aims and objectives for it. The skill or otherwise of yourself and any staff you might employ.
Why do I do this?
To use the dentist analogy, how easy is it to see inside your own mouth?
It's quite tricky.
More important - It's easy to miss stuff.
If you want a walk in service, there are plenty of other marketing types out there who will happily play at shop with you.
Would you prefer fiddling around the edges?
This little boy is probably very good at washing car wheels and tyres.
There are a lot of business advisors and consultants like this little boy. They are either unable or unwilling (sometimes both) to get involved in anything more substantial.
If you imagine your business as a car, would you be wanting the little boy to be fiddling around the edges?
If so, feel free to jump off this page...
Or do you really want to go places?
If you can see that the way to make sure that a car is roadworthy, the best place to start is under the bonnet, (Or hood if you are in North America) then we will get along fine.
You know that THIS is where the important stuff is.
If your engine blows up - it's end of car. If you get a flat tyre or blown headlamp - you probably know that it's less of a show stopper.
Unfortunately, if there is no engine in the car, or it isn't taxed or insured, taking it out for a drive would be a bit of a problem.
The marketing voyeur looks at what is under the bonnet (or hood) of your business.
You are probably wondering - why Jonathan? (If you aren't then you should be...) I have no special powers or sneaky ninja tricks up my sleeve. (If anyone tells you they have the answer to your problems and it will be "easy", "hassle-free" or "no problem" - be suspicious).
I will just call your business as I see it - based on my extensive career in local government and related consulting. If you want somebody to sugar coat things, please find somebody else.
If you ask me what I think - get ready for a straight answer - because what you need is often just around the corner from where you are standing. You just need someone to give you a push...
The marketing voyeur is not for everybody. This structured conversation is a serious undertaking about you, your business and unlocking it's potential.
Who should think about the marketing voyeur?
How long does the marketing voyeur take?
The initial survey will take a couple of minutes. You should block out a full day for the initial meeting and half a day for the follow up.
Why should I buy this instead of some other product?
If you are already thinking like that. It is honestly probably best that you go ahead and buy somebody else's product.
What happens next?
As soon as your payment is cleared, I will send you a short survey to fill in. (Don't worry - it's very short).
How is the marketing voyeur carried out?
We will meet online using video conferencing software. I will let you have further details after your payment is cleared.
Can I get a refund?
Firstly, I am not sure why you would. But, yes, you got the first 15 minutes of the initial call to cry BS. If you do, I will give you a full unconditional refund. If we get past the 15 minute marker, you are in for the duration.
Here is the thing. I will ONLY work with people who want to get stuff done and go places. If you expect some kind of pat on the back and friendly chit chat, think again. You are going to pay me to help you make your business better, more profitable and efficient.
None of this means that I will be rude or unpleasant to you. (There are enough of those type of people in the world already).
Your best friend isn't someone who tells you how great you are. Your best friend is somebody who will tell you if you have done something stupid and stop you (violently if necessary) from doing more stupid things.
The FIRST QUESTION I will ask you when we meet up has the potential to be so profound in your business - it could render everything else you have ever done marketing wise as completely irrelevant. The marketing voyeur is THAT POWERFUL.